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First – Best in Sports made a significant impact in 2024 with the launch of its managed sportsbook. The company aims to offer a sports betting product that enables new operators to contest effectively against established market leaders. Tom Light, the CEO of First, noted that while operators are typically satisfied with B2B suppliers in other areas, they often find sportsbook offerings lacking in quality. He emphasized First's commitment to delivering an accessible, top-tier product that empowers new entrants to compete with major names from the outset.
