Codere Online CMO Discusses World Cup Growth Opportunities

Alberto Telias, the Chief Marketing Officer at Codere Online, discussed the significance of the World Cup in a recent conversation with iGB. He emphasized the opportunities this tournament presents for expansion within one of Codere's main markets, Mexico. With qualified national teams from all five of Codere’s core markets—Mexico, Panama, Colombia, Argentina, and Spain—the company is looking to capitalize on this unique situation. "For the first time in our operation, the five countries where we have an operation running are participating in the World Cup," Telias stated. "This means five campaigns to be delivered, five products to be adopted, five of everything pushed out through the year." He also highlighted the importance of tailored gamification for novice bettors and mentioned that Codere has already taken into account the tax and regulatory challenges in Mexico and Colombia. Telias noted that the real long-term value lies in the post-World Cup efforts to re-engage customers.