Abelson Sports has entered into a notable partnership with SABA Sports to launch the Football Player Markets (FPM) product in the sportsbook industry. Under this agreement, Abelson Sports will provide SABA Sports with an extensive range of player performance data. This data encompasses various metrics, such as goals scored, cards issued, and detailed statistics including shots, shots on target, assists, fouls, offsides, and saves.
The collaboration will also introduce innovative betting markets, featuring options for pricing related to extra time and 'score or assist' combinations, which will enhance SABA’s competitive positioning. While Abelson Sports has been recognized as the leader in football goalscorer and card markets for some time, the addition of new team and player statistical metrics is developed in collaboration with Twenty First Group, leveraging their advanced modeling capabilities.
This partnership enables all clients of Abelson to benefit from a varied and unique offering for both pre-match and in-play betting, designed to engage and retain even the most discerning football fans. Securing a partnership with SABA Sports is a significant milestone for Abelson Sports, unlocking a considerable new revenue stream and providing a key client in the Asian market. The FPM feed will greatly enhance SABA’s B2C and B2B platforms, offering users a richer and more interactive betting experience.
With the advanced distribution framework of Abelson, SABA Sports can now provide precise, real-time pricing on the intricate details of player performances, catering to the rising demand for player-specific betting options.
Reuben Thomas, Sales Director at Abelson Sports, expressed enthusiasm about the collaboration, stating, “We are excited to partner with SABA Sports, a powerhouse in the industry. This deal is a testament to the quality and depth of our Football Player Markets product. Expanding our footprint into the Asian market with such a major player is a key part of our growth strategy, and we look forward to our data driving SABA’s sportsbook offering.”
Justin Foo from SABA Sports remarked on the importance of this partnership, saying, “Providing our clients with the most detailed and reliable player markets is essential. Abelson Sports is an established provider in this space, and their ability to provide niche markets like player saves, offsides, and extra-time pricing adds immense value to our products. We are now well-positioned to deliver an enhanced football offering to our global clients and their end users.
