DraftKings is giving back to customers with a revamped reward program.
The sports betting and fantasy giant announced on Monday the launch of its enhanced Dynasty Rewards program that is available to both DraftKings and Golden Nugget Online Casino players. The restructured loyalty program has also been launched alongside an improved Elite Rewards Gifts and Experience Catalog. The catalog, available exclusively to Elite Dynasty Rewards members, offers unique gifting options. The potential rewards include luxury appliances, performance scooters and premier experiences.
“As a customer-centric brand, we are always looking for new ways to best serve our customers and Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players,” said DraftKings VP of Loyalty and Experiences Chika Chandrashekar. “It’s important to us that we’re providing a best-in-class loyalty program to our players, as well as the most rewarding offerings and exclusive access that they can’t get anywhere else.”
Players can take advantage of the enhanced rewards program by earning credits for every dollar spent using DraftKings and Golden Nugget products. The credits can then be redeemed for contest entries, catalog purchases or currency to spend with DraftKings. Players can increase their opportunities to earn rewards through its tier-level system.
Last week, DraftKings celebrated the development of its new Dynasty Rewards program with a preview event in New York. The event provided invited DraftKings and Golden Nugget players with a first look at the new gifting options. Hosted by DraftKings Network’s Trey Wingo, the event also previewed future benefits and travel options.
DraftKings bolsters roster
The operator has debuted its new rewards program after recently adding an NBA legend to its portfolio of brand ambassadors.
Last week, Shaquille O’Neal joined DraftKings as a brand ambassador after previously working as a strategic consultant at WynnBet. Shaq joins a star-studded group of DraftKings ambassadors that also includes LeBron James and MLB legend David Ortiz.
