The marketplace technology company WagerWire entered into an integration technology and media partnership Betr, a microbetting operator.
WagerWire’s proprietary sports betting platform V1 will be integrated with Betr’s partnership. The partnership will enable trading in both WagerWire and Betr mobile applications.
Betr has launched its sportsbook in Virginia earlier today (7 September), bringing the total number of active US States to three.
In the coming months, Betr will produce an original video with WagerWire. More media projects will follow.
WagerWire’s technology allows for the purchase and trade of sports and fantasy bets. Zach Doctor, WagerWire’s co-founder, CEO, and CTO, stated that the technology represents a new category for bettors.
Doctor said that “WagerWire technology is a brand new category of fan-friendly products.” Sports betting should be just as exciting and fun as sports. It is only possible to achieve this through an integrated approach, which combines an intuitive product that’s gamified with a media platform and community who are passionate about sports. “I’m happy to announce that Betr also shares this vision.”
The deal, according to Doctor, brings a fresh perspective on the world of sports betting. This was a viewpoint that had previously been untouched by sports betting.
He continued: “Secondary markets have been common for concert tickets, trading card and fashion but they’ve never existed at a large scale in sports gambling – up until now.” We are very proud of what Joey Levy and Jake Paul, as well as the Betr team have achieved both in terms of gaming and media.
Microbetting and traditional markets
Betr will combine the microbetting market with secondary and traditional markets. Betr’s microbetting application was launched in September 2022, just over one year before. The app was released just weeks after Betr, which had been launched in August of 2022 with $50m raised in funding.
Joey Levy is the founder and CEO at Betr. He says that WagerWire and Betr have similar views on how to improve sports betting for customers.
Levy said, “We’re excited to be partnering with WagerWire. They share our view that product innovation can enhance sports betting users experience.”
We are excited to integrate their technology in our V1 Sportsbook Platform, built on the Chameleon platform that we recently acquired. This platform is on schedule to be live by next year.
Betr Media and Betr Gaming are the two companies that make up Betr. Betr Gaming purchased Chameleon for $7.4m from FansUnite in May of this year.
Betr revealed its plans in March to expand into new segments. This consisted at the time of offering both pre-match betting and live betting on its main markets in advance of March Madness.
Betr has raised a total of $35 million in funding for Series A2 in the last few months.
