Kindred announced its proprietary tech platform was now live in New Jersey. The business claimed that it provides a more “rich” set of data and analytics.
New Jersey Division of Gaming Enforcement, NJDGE, gave the final approval to the launch of the platform earlier this year. Kindred’s flagship Unibet gaming brand is active on the New Jersey gambling market.
It described this new platform as “a significant” step towards rolling out enhanced gambling services across all of its US-based gaming sites.
Kindred says the platform enhances customer satisfaction through customisable, personalised products and content. It also gives Kindred better analytics and more flexibility. This will enable the company to provide a safe environment for consumers.
New Jersey hosts Kindred’s enhanced platform
Henrik Tjarnstrom, CEO of Kindred said that he is “proud” and grateful for the team’s product.
He said, “However the real winners will be our New Jersey customers who will now have access to a gaming platform which will allow them a more safe and enjoyable experience.”
We are now getting ready to launch the platform in all of the states where we do business. We plan to move Pennsylvania onto the Kindred platform in the second half this year.
Kindred already has a tech platform integrated into its European and Australian brands.
Kindred announced in April that it would be reviewing “strategic options” which could lead to a possible sale, merger, or partial sale.
