Gaming Innovation Group announced today the launch a new Enterprise Solution, a B2B modifiable platform for operators who manage their own technology stack.
This product is designed to complement the existing Software as a Service (SaaS), licensing model of the business. It will allow technically competent clients to modify or build the supplier’s application.
According to the provider, it hopes to offer operators more control over their platforms and give them the ability to add to the software. GiG stated that it would also provide a new model for commercial sales to complement its existing offerings.
Enterprise Solution, according to the supplier will only be available to businesses that have the technical capability to integrate the services into existing systems. GiG stated that the product is a “powerful, bespoke” solution and will be able to meet the growing demand for greater technological and roadmap flexibility in the sector.
First licensing agreement
GiG announced today, 31 March, that it signed the first licensing agreement for its new product to an unnamed industry group.
The agreement is structured so that a substantial up-front fee is charged for the licence. Additional fees will be added throughout the term. According to the supplier, the average annual contract value is significantly higher than current SaaS contracts for companies.
GiG CEO Richard Brown described the company’s vision for the new product and the market gaps it was looking to fill.
He stated that “we have always believed that some operators who have the technical experience and technical knowledge, would be able to open our platform and technology to them.”
“We have seen an increase in operators wanting that flexibility. With a recent development in our next generation platform, designed with this structure, we are now able to offer this service in controlled, supported, and sustainable ways.
“Our new GiG Enterprise product offers a solution many operators are looking for, but we don’t believe it is being fully offered by the industry at this time.”