Sparket is diving into the sweepstakes business with the help of a new partnership.
The customizable B2B platform is collaborating with Sportzino to launch FunPicks, a sweepstakes product that marks its first foray into the burgeoning category. Sportzino, a free-to-play social sportsbook owned by Blazesoft, is working with Sparket to provide players with new ways to win and categories for a refreshing user experience.
The unique categories available on FunPicks include reality TV and pop culture. Players can also pick which NFL quarterback will finish with the most passing yards each Sunday.
“We are thrilled with the launch of FunPicks on Sportzino,” said Sparket CEO Aaron Basch. “Partnerships like these are a testament to the value and potential of our platform. We are excited to work together to bring unparalleled social prediction experiences to our users.”
Sparket’s latest partnership adds to recent efforts to bolster the company’s business.
The California-based company teamed up with Soboba Casino Resort to launch a free-to-play sports betting product. The product, Soboba Sports, is powered by Sparket’s Social Betwork software and is available on Soboba’s recently launched mobile app.
Sparket has also partnered with PENN Entertainment to provide the gaming giant with its social betting technology. PENN is leveraging Sparket’s technology to enhance PENN Play Casino. Sparket’s partnership with PENN continues to expand the company’s reach.
As of August 2024, PENN operates 43 gaming properties in 20 states. It is licensed for online sports betting operations in 19 U.S. markets with iGaming live in five states.
Over the past three fiscal quarters, Sparket has posted a more than 300% increase in quarter-over-quarter revenue growth behind partnerships and product enhancements.
