Alt Sports Data has teamed up with X Games to initiate the regulation of sports betting for its events.
Established in 1995 by ESPN, X Games highlights alternative sports, including skateboarding, BMX, freestyle motocross, skiing, and snowboarding.
Todd Ballard, the Co-Founder and CMO of Alt Sports Data, mentioned:
This partnership represents a significant step forward in our mission to redefine fan engagement in some of the world’s most engaging and exciting sports.
X Games is the most iconic brand within the action sports community, and we are excited to bring innovative betting markets to their passionate fan base. By integrating sports betting, we aim to create deeper connections, attract new audiences, and drive continued growth.
After ESPN sold its controlling stake in 2022 to MSP Sports Capital, a private equity firm with McLaren Racing in its portfolio, the new management introduced several major changes.
Jeff Moorad, MSP Sports Capital Principal and X Games Chairman, announced plans for a revamped X Games League in 2026, modeled after Formula One. These changes include new commercial opportunities aimed at ensuring a secure and sustainable future for their key stakeholders: the athletes.
Over the past year, X Games has experienced a 113% growth in streaming audiences and gained 2.4 million new social media followers.
Jeremy Bloom, the CEO of X Games mentioned:
The passion fans have for their favorite action sports stars rivals that of any other sport. At X Games, we’re committed to creating innovative ways for fans to express and deepen that passion.
Our partnership with Alt Sports marks an exciting step forward, giving the action sports community a new way to engage with their favorite athletes and events through sports betting – a feature that has been integral to other professional sports.
