NeoGames S.A.’s Pariplay (r) subsidiary has expanded its offering by partnering with Kero Gaming to offer sports betting to the aggregator.
Kero will be integrating its entire product line into Fusion, an innovative provider of data, services and products for micro-betting. The integration will allow players to access dynamic next-play markets, socializing live chat, and watching live matches, within one sportsbook. Kero’s micro-betting technology, powered by a recommendation algorithm, delivers context-relevant betting markets to the players. This allows them to wager on specific plays and moments during every match.
The new partnership will expand the Fusion(r), platform’s content into sports betting. This aligns with Pariplay’s (r) commitment to offer enriched entertainment to players on regulated markets around the world.
Fusion(r), a leading aggregation service, offers over 14,000 titles from 150 of the world’s top developers. It also includes a set of conversion and retention tools for back office to enhance player value.
Ashley Bloor expressed her excitement about this collaboration. She stated:
We are delighted to announce our content agreement with Kero Gaming Inc., which confirms that we’re one of the leading gaming aggregators in the world. We are certain that both partners, who have been recognized in the gaming industry as leaders, will be successful as they explore the latest sports betting technology and resonate with players worldwide.
Tomash Devenishek is the CEO of Kero Gaming Inc. He echoed that sentiment by saying:
Kero is committed to enhancing and innovating the experience of sports fans by integrating advanced recommendation technologies with micro-markets that are available real time. Pariplay is a global leader in the gaming industry, powering many of the world’s most recognized brands. This collaboration is based on our shared clients. We are thrilled to be a part of this partnership, which represents an important step in delivering sports betting products around the world.
