In 2023-2024, Alanbase added new features and upgraded their platform. Everything is designed to make your affiliate program more efficient, faster, and more comfortable. Among them are genuinely unique tools, such as cohort analysis for partners, as well as features that have made the software more intuitive and easier to use.
There are some achievements that Alanbase did:
- added conversions limit;
- simplified the work with mirrors for iGaming operators;
- added cohort analysis for partners;
- made a partner’s card even more informative and convenient.
Conversions limit
1. Transfer the conversion limit from the general settings of the offer according to the conditions.
Alanbase has added a conversion limit, making it even more convenient to optimize your business strategy by setting a limit on conversions for partners, for example, by day, month, or total limit. Then, you can set up an action that is activated when the limit is exceeded, such as reducing the payout.
With this tool, the product can receive cheaper leads because the rate on them will be lower. Partners in their accounts can see their limits and payment for each conversion, which increases brand confidence because they see the amounts that they will be paid when the cap is poured.
Limits can be adjusted individually or according to general conditions:
Statistics
1. Creating a hint field when adding a custom column.
When you hover over the column, a hint pops up that shows how the metric is calculated and what it is needed for.
2. The ability to share basic statistics.
Now you can share statistics. The administrator just needs to set filters to show specific data and expand the window by clicking on the link. To view statistics from the link, you do not need to register or create an account:
3. Export to Excel.
Now statistics and events can be exported not only to CSV but also to XLSX.
4. Grouping statistics by city.
Statistics data can be filtered and grouped by country and city. This will help you further optimize your marketing strategies.
5. The ability to select the metrics that you want to display or hide in statistics.
To display or remove the indicator you need, just select what you need to see here and now with a couple of clicks:
6. Removed restrictions on the number of updated conversions at a time and added quick filters to conversion statistics
In Alanbase, you can update up to 5,000 conversions in one click.
7. Quick filters in conversions. With a couple of clicks, you can filter conversions by target, a scam with a quick transition to the offer card and to the partner card, and filters by a partner and click ID.
The IP of the click is also now displayed in the same section:
8. Cohort analysis for partners.
Now not only the administrator but also every partner in your affiliate program can conduct a deep assessment of their traffic and work to improve its quality (you set up the cohort parameters for the partner by yourself and can edit them at any time).
Alanbase also added filtering and grouping by promo codes to the cohort analysis.
Cohort analysis export is now possible in 2 formats: CSV and XLSX.
Offers
1. Displaying a list of partners who are waiting for access to offers.
You no longer need to go to each offer to grant access to partners. Now the administrator sees all the partners who are waiting for access to the offer in one convenient table and can activate it with a couple of clicks :
2. Copying the offer.
Working with offers has become even easier. You no longer need to transfer all the offer settings manually: with a couple of clicks, you can copy the offer to the same or another product. At the same time, nothing superfluous is copied: terms, landing pages, promo materials, and postbacks are removed from the offer.
3. Alanbase added a cross-link to statistics to the offer card for a quick transition to statistics with the offer filter enabled.
4. Link generation from the administrator’s account. Now, the affiliate manager does not need to log in to each partner’s account; you can generate links with a couple of clicks from the administrator’s account.
5. Exclusion of the partner from the public offer. Now you can block the partner’s access to the offer with a couple of clicks. After the exclusion, the partner will not be able to generate links and pour traffic to the offer:
6. Adding macros to links (creative id). With it, you can see the ID of the promo material that is used to drain traffic.
7. Partner ID search function in the “Individual conditions” section
Each product has hundreds of individual conditions, and time is spent searching for each one. Now, the administrator can quickly filter conditions by partner ID.
8. Customizable landing page activity period.
Now you can insist on the period of landing page activity within the product or offer. This feature is especially useful for betting products when the life of the offer should coincide with the duration of a sporting event. If traffic is directed to the deactivated landing page in Alanbase, it is automatically generated to the main target link of the offer, and you do not lose traffic.
9. Available offers in the main menu.
Now, the partners can see in the main menu all the offers that are available to them to receive a referral link.
Management of partners
1. Massive change of partners.
Now, in Alanbase, you can change the settings of specific partners, a small group, or all at once. For example, you can link partners to a specific manager or add tags for convenience.
2. The source of the partner’s registration is displayed in the administrator’s account.
Now, it has become even more convenient to evaluate the effectiveness of your advertising campaigns to find partners. The administrator sees the source of the partner’s registration and can monitor the effectiveness of each channel to optimize the strategy and budget.
3. Partners card
Alanbase has updated the partner’s card and made it more informative and functional. Now all work with the partner can be carried out in the partner’s card.
Added to the functionality:
– detailed balance display;
– cross-links;
– link generator;
– postback management;
– management of payment methods;
– display a list of all invoices and referrals.
4. Generation of the QR code of the tracking link of the offer for the partner.
Now you can pour not only on the referral link but also get a QR code directly in the Alanbase account. This mechanic is popular in some geo for offline promotion. The partner just needs to press one button and generate a code. Generation is available both from the admin’s account and from the partner’s account:
API
1. Working with invoices via the external API.
With this method, you can exchange payment information with the internal accounting CRM and Alanbase.
2. API for managing promo codes.
With this method, you can create unique bundles, such as starting your player base as referrals in Alanbase.
Upgrade of dashboards
Two new widgets have been added to the dashboard:
- pie charts;
- quick navigation to the partner’s card.
Management of products
In this section, you manage the products and brands that are added to the affiliate network. Alanbase has added to it:
- The possibility of sharing access to statistics for offers of a particular brand or product to various affiliate managers. With this feature, the manager will not see the entire volume of traffic that passes through your partner network; only his part will be visible.
- A field for internal notes, in which you can mark important data for the product.
- To save time, Alanbase added the most commonly used goals to the goal creation form. Now, you can create them with a couple of clicks.
Settings
1. Customizable items in the partner menu.
Now, in the settings, you can add up to 3 custom links to the menu for display at the partner. This feature will help you share the necessary information and links with your partners. Just add the desired item, attach the link, and your partners will see the data in their accounts.
You can add any links to the menu, for example:
- to your social networks;
- to the sites;
- on the YouTube channel;
- on the information boards;
- any link you want to share.
2. Two-factor authentication
Now the partner can enable two-factor authentication by choosing one of two ways in his account:
email;
Google authentication.
3. Implementation of HMAC.
The exchange of information has become even safer. HMAC uses a secret key and hash functions to check whether the information has been changed and confirms that the message came from the person who sent it.
4. Simplified the work with mirrors for iGaming operators.
Added manual work with product mirrors from the web interface. If the domain has been banned, with just a couple of clicks, you can change the old domain to a new one in the target links of all offers or select several offers. You can also choose whether or not to use a replacement in landing pages.
Working with partner invoices
Added the reporting period and the rate at which the account was generated and recorded.
What else can you find in Alanbase?
Alanbase is a flexible affiliate program platform that is easy to customize to meet the needs of any niche. Alanbase also has ready-made presets for gambling, betting, gaming products, and media buying teams.
- Everything in 1 window: managing partners, offers, statistics, and payouts.
- 24/7 support—literally. Alanbase is in touch day and night. Alanbase easily finalizes any custom features and designs for the client.
- Real-time statistics and cohort analysis.
- Pricing plans from $325/month. Yes, Alanbase is the most accessible platform for creating an affiliate program.
