Outlier is expanding its reach and operations with new tools that provide insights into the world’s most popular sport.
The sports betting research platform has launched soccer markets adding to its robust portfolio of tools and data that provide bettors with a more profitable and efficient wagering experience. Outlier’s inclusion of soccer adds to research tools and solutions for bettors that also wager on the NFL, MLB, the NBA, the NHL, and the WNBA. The innovative sports betting platform also offers markets for college football and college basketball.
Outlier is now unlocking a new opportunity to provide best-in-class soccer research.
“We built soccer with a focus on the U.S. bettor and we received hundreds of requests from our users to build soccer in our product because they wanted to research those markets,” Outlier CEO Evan Kirkham told SBC Americas. “So, we listened and we did it with plans to also launch in the UK by the end of the year.”
Outlier is providing soccer markets for both international and domestic competition with some of the world’s top-flight leagues supported including the Premier League, LaLiga, Bundesliga, Serie A, Ligue 1 and MLS. The research platform, which has seen users research more than 150 million bets since January, is doubling its capabilities with soccer.
Its capabilities include the ability to research expected value, line movement and more.
Outlier.Bet scores new partnership
Outlier believes providing soccer research helps separate itself from the rest of the pack.
“We’re definitely a first mover in the U.S. with respect to soccer markets and we think that’s a miss on everyone else’s part even though it’s a ton of work,” added Kirkham.
Outlier is bolstering its capabilities with the help of a new partnership with Stats Perform. The global insights leader has teamed up with Outlier to offer soccer markets. Stats Perform leverages AI models to help clients collect data and provide predictive analysis.
“Stats Perform is truly the gold standard when it comes to soccer,” continued Kirkham. “When it comes to stats, they collect metrics for basically the entire soccer universe.”
Stats Perform has a portfolio of clients that also includes bet365, Google, and WTA.
Outlier is poised for continued success as the NFL and NBA seasons move forward. The platform is seeing hundreds of thousands of wagers sent to operators through its users. It projects to double the bets placed by subscribers as its soccer markets continue to grow.
