FanDuel has revealed My Spend, a tool designed to help customers track spending patterns and gain greater oversight of their budget.
Using the service, customers can view personal stats including amounts deposited and net winnings over certain periods of time, ranging from seven days to three months.
FanDuel also detailed how it designed the My Spend dashboard in the hopes of encouraging customers to utilise the brand’s existing suite of responsible gaming tools, including deposit and wager limits.
Meanwhile, the Flutter Entertainment-owned operator suggested that the tool was developed based on internal and external research that showed players were interested in gaining personalized insights into their activity and a deeper understanding of their own behavior.
FanDuel is supporting the launch with a new advertising campaign that encourages customers to use the dashboard and stay on top of their spending and budget habits. The new commercials will air in both English and Spanish across television, digital and paid social.
“FanDuel believes our customers should always have a budget and plan in mind when they engage with our products, and we are thrilled to introduce My Spend to help customers track their spending and manage their play,” said FanDuel VP of Responsible Gaming and Community Impact, Alison Kutler.
“As we look to continuously raise the standard for what it means to be a responsible operator, we look forward to continuing to bring new and innovative ways to support our customers.”
The new user dashboard is FanDuel’s latest move to expand its responsible gambling services in its markets.The operator recently announced it is expanding its relationship with Kindbridge Behavioral Health to extend a pilot program that provides self-excluding individuals with direct access to comprehensive mental health assessments and group support services.
