Elys Game Technology, a global interactive gaming technology and sports betting company has joined forces with US Integrity to expand in North America.
USI will be responsible for event monitoring, fraud prevention, and market intelligence, as well as all Elys operations in the US, including USBookmaking Nevada, which Elys acquired in 2021.
Elys focuses on providing end-to-end services for sportsbooks to all business operators in the US. This news follows a recent announcement by Elys that it had secured a license in Ohio’s newly-legal sports betting market.
USI’s integrity monitoring service from its proprietary dashboard, Elys Game Technology performs an analysis of dozens data sets in order to detect any irregularities related to sports betting.
Michele Ciavarella said that the partnership would help Elys detect any suspicious gambling.
He said, “We’re very happy to have US Integrity on board as we expand our regulated sports betting business in North America by 2023.”
We expect our partnership with US Integrity to give us the capability to identify betting abnormalities and suspicious betting activity in real-time. This will create a safe, engaging and fun betting environment in our massive restaurant and bars market as we implement the vision in the rapidly evolving regulated US Sports Betting market.
Matthew Holt, co-founder of USI and its CEO, said that Elys showed a commitment to high standards of integrity.
US Integrity, a partner of Elys Game Technology in integrity monitoring, is “proud to be partnering with them.” Holt stated that US Integrity’s mission was to offer clients the best in class insights and compliance services, free of conflict.
We are excited to work with Elys Game Technology’s exceptional team and to support their growth strategy in North America, as the industry continues to grow. Elys is committed to maintaining the highest standards of integrity, as are all our partners.
These types of partnerships strengthen our proprietary and unique anomaly detection tools that we developed at US Integrity.