Betsson Group Affiliates has renewed its partnership with Gentoo Media for the fifth consecutive year, allowing the operator to continue to use the supplier’s automated compliance and brand protection tool, GiG Comply.
The partnership will help Betsson manage its regulatory compliance across its brand portfolio. Gentoo Media has stated GiG Comply will provide the operator with the necessary means to stay compliant and meet regulatory requirements when carrying out marketing across different jurisdictions.
“We are pleased to extend our partnership with GiG Comply for a fifth consecutive year,” commented Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates.
“As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in.
“This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”
Gentoo Media also has similar agreements in place for its GiG Comply tool with other operators such as bet365 and SkyCity Entertainment Group.
Rasmus Bank Nielsen, Head of GiG Comply, added: “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators.
“The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts.”
