The launch of the regulated betting and gaming market in Brazil is likely to drive a busy period of M&A activity, Lívia Troise, CEO of Betmais tells the new edition of SBC Leaders magazine.
Issue 33 of the magazine focuses on Latin America, with a host of content about Brazil, Argentina, Colombia and Ecuador.
The cover story looks at the battle for market leadership between local Brazilian operators and the multinationals, in the wake of Flutter’s acquisition of Betnacional and the partnership between MGM Resorts and Grupo Globo.
Troise, who runs a successful independent Brazilian operator, expects a period of “intense activity” following the scheduled January launch of the market.
“The regulation and market reconfiguration we are experiencing should drive consolidation between major players and smaller operations,” she says, adding that is likely to benefit the sector as a whole.
EstrelaBet’s Fellipe Fraga also expects increased competition to be a good thing overall, in part because it will force the local operators to up their game in order to survive against the bigger budgets of Betano, bet365 et al.
“Local operators will strengthen international partnerships, generating new innovation tools and human resource development capable of supporting the local industry,” he predicts.
The Brazilian focus continues with an examination of the country’s battle against football match-fixing and an interview with Andre Gelfi of Betsson and IJBR about the nation’s marketing regulations.
Moving to other LatAm markets, there are interviews with Brais Pena, Chief Strategy Officer of Easygo about Stake.Com’s expansion into Colombia and Peru, Wplay’s Chief Legal Officer Iliana Pineda Echeverri on diversity, and an in-depth examination of the growing attractiveness of cryptocurrencies in Argentina.
There is also a feature with PlayGreen CEO Nathan Dionne about the operator’s success in Ecuador and why it has decided against applying for a B2C licence in Brazil.
“It’s going to be impossible in Brazil for anyone to innovate with a B2C brand. It’s financially restrictive,” Dionne explains.
Looking further north, Desert Diamond Director Laurel Pittman and PlayStar CMO Jon Bowden detail how smaller brands can survive and thrive in a US market dominated by FanDuel and DraftKings, while Rivalry CEO Steven Salz explains why the gaming industry should stop thinking of crypto as merely a grey market product.
Read the digital edition of Issue 33 of SBC Leaders magazine here or pick up a print copy at SBC Summit Latinoamérica in Miami later this month.
