Marketing

In the UK, Buzz Bingo was reprimanded by Advertising Standards Authority for an advertisement that included Halloween-themed images. The ASA ruled that this content might appeal to young children. The …

The online gambling operator has become the sole sponsor of Sauber Group Formula One Team. This exclusive agreement will last for the F1 seasons of 2024 and 2025. Stake became …

Denmark-based affiliate Better Collective has announced a global media partnership with Goal, the online football brand, to create sports betting content. The deal will see Better Collective running the sports …

The Aristocrat Gaming arm of Aristocrat Technologies has entered into a partnership with the inaugural Formula 1 Las Vegas Grand Prix. Under the multi-year deal, Aristocrat Gaming will become the …

Flutter’s FanDuel Group, owned by Flutter Entertainment, has formed a partnership Major League Baseball. As part of this agreement, FanDuel becomes an official co-exclusive sports betting partner for MLB. This …

Hard Rock International has agreed a deal to become a presenting partner of the inaugural Formula 1 Las Vegas Grand Prix in Nevada. Under the agreement, Hard Rock will have …

A number of broadcasting entities and sports leagues announced the formation of responsible sports betting ads body the Coalition for Responsible Sports Betting Advertising.    The group includes some of …

North America-facing fantasy sports operator PrizePicks has agreed a new partnership with Nascar to become an official fantasy sports partner. Under the multi-year deal, which marks PrizePicks’ first agreement with …

Online gambling operator BetVictor has entered into a partnership with the Canadian Elite Basketball League (CEBL), the top tier of basketball in the country. Under the deal, BetVictor will serve …