Blexr has announced that it has acquired UK-based affiliate site ThePogg, in what it describes as a bid to expand its portfolio and B2B offering.
The affiliate did not disclose the specific financial details of the purchase but confirmed that the deal was worth a six-figure sum.
ThePogg.com offers reviews of online casinos and provides players with comparisons from vetted online providers. The site also provides an alternative dispute resolution (ADR) service, which offers mediation services for operators.
Paudie O’Reilly, founder and CEO of Blexr, believes the acquisition will help the company in expanding its range of brands.
“We know this acquisition will be a great addition to our existing product portfolio and expand our presence in our target B2B markets,” said O’Reilly.
“The work Duncan [Garvie] has done over the years to build a trusted service at ThePogg.com is second to none and represents an enormous opportunity for Blexr to grow and develop that business.
“We have big plans in this space and are excited to see how it will grow in the coming months.”
Garvie, the founder of ThePogg.com, will also be joining Blexr as part of the agreement. ThePogg.com was launched in 2010 by Garvie, a former teacher with a degree in pure mathematics.
“I’m incredibly proud to be joining Blexr,” said Garvie. “We have worked hard to provide exceptional service to our users and clients over the past few years and have developed the highest standards in the industry. I’m really happy to be joining an organisation that shares that same commitment.”
Recently, Blexr bought New Zealand-based brand CasinoReviews.net.nz for a seven-figure sum.
