BetMGM has launched its second advertising campaign for the UK market, featuring brand ambassador and comedian Chris Rock.
Starting in October, the campaign sees athletes across various sports being hyped up by Rock and answering his call to “entertain”. Sports featured in the advert include football, darts, horse racing and cricket amongst others.
Working with London-based creative agency Recipe, the campaign will be shown across TV, digital, radio, and social platforms in the coming weeks. There is also an independent advert to promote responsible gambling, as well as a casino offering edition.
“This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration,” commented Dan Towse, Director of Brand at LeoVegas Group, which operates BetMGM in the UK.
“A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platform.”
Back in March, Sam Behar, Director of UK, Ireland, and Sponsorship at LeoVegas, spoke to CasinoBeats about BetMGM’s launch in the UK and its partnership with Rock for their advertising campaigns.
BetMGM debuted in the UK in September last year, with Rock taking part in an ad campaign which launched the operator’s offerings in the market.
