Marketing

Bet365 will become the first official sports betting partner of the Uefa Champions League during the 2024-25 to 2026-27 seasons. The three-year deal covers the men’s Champions League from the …

French gambling regulator l’Autorité Nationale des Jeux (ANJ) is calling on the online sector to review and reduce its plans for promotional spending in 2025 after revealing this is expected …

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: Betfred confirms closure dates in Arizona and …

The UK’s Advertising Standards Agency (ASA) has today (11 December) cleared Betfair over a radio advert for its ‘Prize Pinball’ free-to-play promotion after a complainant challenged whether it had been …

Malta-based affiliate Bojoko has launched its bingo offering in the UK, adding to its casino and sportsbook features. Bojoko Bingo allows players to learn more about bingo offerings in the …

XL Media and Spotlight Sports Group (SSG) have agreed to a content partnership, in which SSG’s racing content will be integrated into some of the affiliate company’s domains. The multi-year …

Denmark-based affiliate Better Collective has announced that it has established a media partnership with Punch, a Nigerian news media company. The deal with Punch is set to launch today (30 …

Blexr has announced that it has acquired UK-based affiliate site ThePogg, in what it describes as a bid to expand its portfolio and B2B offering. The affiliate did not disclose …

Spotlight Sports Group (SSG) has announced a partnership with Atlas World Sports to provide its affiliate management services. The London-based company will supply Atlas World Sports with its product, which …