The launch of regulated sports betting and igaming in Brazil takes centre stage in SBC Media’s second issue of Affiliate Leaders.
Featuring the likes of Flashscore CEO Pavel Krbec, OneTwenty Group CEO Chris Russell and local market players such as CEO of Propane Leonardo Benites, Affiliate Leaders explores the intricacies of the newly launched market, tipped as one of the hottest in the world in 2025.
The cover feature is with Gentoo Media CEO Jonas Warrer, who reveals behind the curtain of the company’s rebrand following the split of what was GiG Media from its platform and sportsbook business.
“I think if I can sum it up, it would probably be three keywords: drive, agility, and transparency. The split enables us to be a faster and more focused machine that can adapt faster and be more flexible with regards to the different opportunities that we see in the market and in the different countries that we operate in,” said Warrer.
Warrer also explains that Gentoo is looking to do business in Brazil and hasn’t ruled out entering the M&A market.
This underscores how essential Brazil is to the entire gaming industry right now. As operators from all over the world enter the country’s market, they require affiliates to help them to acquire players in large enough numbers that justify the investment made into the market.
Affiliate Leaders offers a comprehensive guide to the marketing regulations in Brazil (page 12), interview with two affiliate CEOs to get their operational strategies as the market goes live (page 16 and page 20) and get the lowdown on how influencer marketing could be essential in Brazil (page 36).
Elsewhere, the issue shines a light on key bread and butter affiliate issues, rounding up a turbulent 2024 for the SEO sector and looking ahead to what tips to take note of during 2025. Experts such as Game Lounge’s Head of Content Victoria Buttigieg and MediaTroopers CTO Clinton Cutajar give us their 2024 thoughts, while Catie Di Stefano, marketing director at Smartico.ai, looks ahead to the biggest trends of this year.
Other essential issues are put under the spotlight, as Eilers & Krejcik Gaming Partner Emeritus Chris Grove offers a word of advice to those affiliates struggling in North America (page 54), and CasinoGuru’s Simon Vincze chats all things responsible gambling in affiliation (page 48).
Affiliate Leaders Issue 2 will be distributed physically at ICE 2025 in Barcelona as well as SBC Summit Rio at Riocentro from Feb. 25-27.
You can also read the digital version of the magazine in the reader here.
