Two-time NFL champions and brothers Peyton Manning and Eli Manning have signed on to become the latest stars of FanDuel’s Super Bowl campaign.
The Mannings will go head-to-head on Super Bowl Sunday for the first time in their careers as they face off in the next installment of FanDuel’s Kick of Destiny. In Kick of Destiny 3, Eli and Peyton Manning will compete in a kicking challenge in which they will both attempt field goals live in New Orleans.
The live kicking competition will be shown on the FOX Super Bowl Pregame Show and begin with each Manning attempting a 25-yard field goal. If there is no winner after the initial kicks, they will get additional attempts. If a tiebreaker is needed after three rounds, the kicker who kicked it closest to the center target on the net in the last round will be declared the winner.
In addition to the live competition, the Kick of Destiny will be featured in two TV spots in during Super Bowl LIX. These ads will feature recap footage of the kicking contest edited into a celebration of the winning Manning.
FanDuel offers its sportsbook app users the opportunity to make a free pick on whether they think Eli or Peyton Manning will win. Eligible customers who pick correctly will win an equal share of $10 million in bonus bets.
The Manning brothers replace four-time Super Bowl champion Rob Gronkowski as the face of Kick of Destiny.
“For year three, we’re raising the stakes by introducing a rivalry and a head-to-head Kick of Destiny competition,” said FanDuel EVP of Marketing, Andrew Sneyd. “Peyton and Eli Manning will make history by competing against each other live for the first time in Super Bowl history. May the best Manning win!”
Manning brothers not new to gambling commercials
The Mannings have lent their faces to sportsbook advertising in the past.
Peyton and Eli, as well as their eldest brother Cooper and father Archie, previously repped Caesars Sportsbook, and Peyton Manning’s Omaha Productions signed a deal with the operator in late 2021. That deal was described at the time as a first-of-its-kind partnership between a sports betting company and a sports family.
The four Mannings were featured in Caesars’ advertising, made live event and commercial appearances and helped to market the Caesars Rewards and responsible gambling programs.
The deal ended when Caesars dialed back its celebrity advertisements in 2022.
Now, the Mannings follow former New England Patriots Gronkowski and Adam Vinatieri and late actor Carl Weathers as the faces of Kick of Destiny.
“The Kick of Destiny is becoming a great Super Bowl Sunday tradition, and I’m feeling really good about my chances to get the win,” said Eli Manning. “I look forward to celebrating with everyone in America who picks me to beat Peyton.”
“Eli and I have always been competitive, and this is going to be a fun way to challenge each other in a completely different way,” added Peyton Manning. “I’ve been studying film of great kickers and training hard to make sure I bring home the win for everyone in America who picks me to beat Eli.”
