Rush Street Interactive (RSI) has introduced B2B iGaming studio RubyPlay to the U.S. online casino market.
Via a new partnership agreement, RSI’s BetRivers brand has launched RubyPlay content in New Jersey, the developer’s first ever U.S. state of operation.
RubyPlay has initially provided BetRivers with an exclusive portfolio of five premium slot games, increasing to 15 by the end of January via staggered launches. All of those titles have been designed to meet the preferences of U.S. players across the Garden State and beyond.
Partnering with RSI is a significant milestone in RubyPlay’s strategy to expand into regulated U.S. states, with the company describing New Jersey as “a launchpad.” BetRivers will also take the supplier’s content live in Pennsylvania and Delaware and RubyPlay is exploring opportunities in Michigan, West Virginia and beyond.
“Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country,” said Dr. Eyal Loz, chief product officer at RubyPlay. “At RubyPlay, we’ve always focused on creating memorable gaming experiences, and we’re confident that BetRivers players will find our games captivating and rewarding.”
RSI CEO Richard Schwartz said that the company is “thrilled” to be the first operator to launch RubyPlay content in the U.S.
“RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value,” he said. “At RSI, we strive to put our players first offering the very best in online casino experiences. This partnership with RubyPlay aligns perfectly with that commitment. We’re looking forward to a successful collaboration as they establish themselves in the U.S. market.”
