Digital lottery courier Jackpot.com will get another boost in visibility and reach through a new deal which installs it as the official lottery partner of 7-Eleven.
The world’s largest convenience store chain will use Jackpot.com as its official lottery courier service, allowing 7-Eleven customers to sign up and play lottery games and scratchers on the Jackpot.com app or website.
The partnership will begin in more than 600 7-Eleven stores in Ohio and Massachusetts and is expected to be expanded to other states in due course. A special launch promotion will give customers a free lottery ticket on their first deposit if they use a promo code.
Akshay Khanna, CEO and co-founder of Jackpot.com, called the deal “a true win-win relationship for all.”
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” Khanna added. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue.”
Jackpot.com noted that Ohio is the nation’s seventh-largest lottery market, and Massachusetts’ state lottery produced $1.2 billion in net profit during the 2024 fiscal year.
7-Eleven operates, franchises and/or licenses more than 13,000 stores across the U.S. and Canada. Jackpot.com is currently only available in the U.S.
Jackpot.com adds more feathers to its cap
Jackpot.com has had a prized 2024, expanding rapidly with a raft of new state launches and high-profile partnerships.
It is currently available in Colorado, Massachusetts, Arkansas, New Jersey, New York, Ohio and Texas and the company said in the release announcing the 7-Eleven deal that it is working on expanding its services to additional U.S. markets. In Ohio and New York, it has partnerships with state MLB teams the Cleveland Guardians and the New York Yankees.
In June, it secured aniother landmark deal when the Associated Press (AP) signed it up as its official lottery courier and provider of nationwide lottery results. Jackpot.com offers various state lottery results to AP customers via a lottery results feed on APNews.com.
The company, one of the most prominent of the several lottery courier brands in the market, is an associate member of the North American Association of State and Provincial Lotteries (NASPL) and has received iCap certification from the National Council on Problem Gambling.
Jackpot.com, like other lottery couriers, purchases lottery tickets on behalf of online consumers, charging a commission on player’s deposits but not levying a fee on winnings or withdrawals. It competes in some states with rivals including DraftKings-owned Jackpocket, Lotto.com and TheLotter.
