Videoslots rebrands as Immense Group, hands CEO role to Jesper Kärrbrink

The move, the group said, reflects its transformation into a multi-brand operator. VideoSlots began life in 2011 as a single online casino but has since established a wider brand base.

Immense Group will oversee the existing portfolio of online brands. This includes Mr Vegas, Kungaslottet, Mega Riches, DBET and VideoSlots, all of which will continue operate under their existing names.

The group said by creating a “distinct corporate structure”, this will allow it to better unlock the potential of each brand while maintaining its core values and culture.

“Adopting the Immense Group name shows our ambition to keep evolving and paving the way for future growth for each individual brand,” VideoSlots CEO and co-founder Alexander Stevendahl said.

Kärrbrink to lead Immense holding company as CEO

As part of the transition, experienced industry professional Jesper Kärrbrink has come on board. He will serve as CEO of the new Immense Group AB holding company, based out of Stockholm in Sweden.

Kärrbrink is currently chairman of Internet Vikings and also previously chaired the now defunct Mr Green games development arm Green Jade Games. Prior to that he spent time as CEO of both Mr Green and Svenska Spel.

“The VideoSlots journey is a true success story,” Kärrbrink said. “With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong VideoSlots culture into its next chapter.”

VideoSlots deputy chief executive Ulle Skottling spoke with iGB in February about the future of the business. At the time, he said the group’s ability to keep adapting will lead the business on a “transformative” trajectory.

“I envision an exciting and transformative journey for our company over the next five years,” Skottling said. “Our strategic vision includes expanding into more regulated territories, ensuring compliance and offering our unique gaming experience to a wider audience.”