Ivan Kravchuk, from Evoplay, is featured in TheGamblest iGaming Talks.
This edition features the CEO discussing what makes Evoplay a leading iGaming studio. He also reveals new game mechanics and discusses the strategies that the company uses to attract a new generation of gamers. He also provides an overview of Evoplay’s most recent launches.
TheGamblest: Ivan, can you tell us about Evoplay and what distinguishes it as an award-winning iGaming development studio in the industry?
Ivan : Our commitment to innovation and courage sets us apart in our industry. We are willing to experiment and come up with fresh ideas. We can create games that have the right mix of interactive features, themes, and excitement.
We differentiate ourselves from a business perspective by our partner-focused and responsible approach. We enhance our business and reputation by building long-lasting, strong relationships. Efficiencies in communication are constantly being improved by our team. We launched Client Area recently, and it has been a great success for all involved. The platform allows us to work more efficiently with our partners and saves them time.
Evoplay is a leading game developer, bringing the iGaming market to a new level.
TheGamblest: Could you tell us about the key milestones in Evoplay’s development journey and how the company has evolved over the years?
Ivan : Every milestone on Evoplay’s journey has been tied to the launch of an innovative title. This demonstrates our commitment to innovation. Each release, from Necromancer – our first 3D/VR game – to our newest, skill-based flagship, Adrenaline Rush – marked an important step in our approach to creating games.
Spinential, Evoplay’s innovative engine was created after Dungeon: Immortal Evil launched, Evoplay’s first RPG inspired flagship game. Then, a major rebranding was launched to reflect our mission – to redefine the iGaming market by going beyond traditional approaches. Star Guardians, the first manual-controlled third-person shooting game in the industry, was launched with this knowledge and innovation. The launch of our flagship game was accompanied by a massive marketing campaign. This had a significant impact on the business. It boosted it, and won us numerous awards.
Adrenaline Rush is a game that continues to break stereotypes and show creativity has no limits. We don’t just make games at Evoplay; we create experiences that are driven by our passion to provide iGamers unforgettable entertainment.
TheGamblest: Evoplay is known for introducing new game mechanics. Can you share some of the unique mechanics that you have developed recently and how they enhance the gaming experience?
Ivan : We at Evoplay are always looking for new and innovative ways to play games. Adrenaline Rush, our flagship game with its skill-based racing system is a great example. The unique racing mechanic in Adrenaline Rush allows the player to show off their driving abilities while adding gambling and adrenaline elements.
Our instant game adaptations to iGaming were among the first. Our efforts, although not immediately noticeable, have produced significant results. Our instant games have gained global recognition thanks to mechanics like shoot-out, crash, and point-and-shoot. Playing these games is simple and fun, which appeals to iGamers. This success can be seen in Goblin Run and Elven Princesses Crown Quest as well as our sports-themed games such Long Ball and the Penalty Shot-out Street.
This direction is one I think will bring great success to Evoplay. This direction offers plenty of scope for innovation and creativity, allowing us to keep up with the constantly changing iGaming industry and the needs of players.
TheGamblest: What strategies does Evoplay employ to attract and engage the new generation of players, and how do these strategies differ from traditional approaches?
Ivan : Evoplay uses innovative marketing and gaming strategies to engage the next generation of gamers. We know that 79% of people identify as avid video gamers. To attract this type of player, it is important to provide an immersive experience with gambling components. We create games with dynamic gameplay and gamification features, as well as customisation options, to achieve this. Adrenaline rush is an example of such a title that appeals to younger players.
Marketing campaigns and promotional materials are yet another tool to engage and attract a large audience and, in particular, the younger generation. Quests are the most effective promotional tools, according to our internal data. Other popular promos include Tournaments and Random Prize Drops. We continue to develop new products to satisfy the changing needs of our audience, and to attract new ones.
TheGamblest: You’ve recently presented Adrenaline Rush, the industry’s first skill-based 3D racing game. Can you share the inspiration behind this flagship title and what sets it apart from other games in the market?
Ivan : We were inspired by the world of vibrant computer games. Especially iconic series such as Need for Speed that evoke nostalgia in players. In 2023, racing games will be among the 10 most popular game genres according to external research. Adrenaline Rush was developed as our third flagship game due to these factors and the lack of racing games within our portfolio.
Adrenaline Rush is a revolutionary concept for online casinos. It combines gaming with gambling. Adrenaline Rush’s manual controls allow players to show off their driving abilities, which is a great feature for next-generation iGamers and those who are looking for more interactive games. Adrenaline rush offers a new adventure with its diverse selection of cars, each featuring unique specs and storylines.
TheGamblest: How has Adrenaline Rush been received by players and partners since its launch? What feedback have you received, and how is it influencing your future game development?
Ivan : The result of a work usually elicits three reactions – wow, good and bad. We were able to create a game that had a WOW effect by transferring this knowledge. Adrenaline Rush and its classic two additions received a resoundingly positive reception from both current and prospective partners. We wanted to offer a product that would satisfy both traditional players and those looking for new experiences.
In the future, I bet on a transformation in the iGaming sector, which will move it past traditional offerings. Although there is a trend towards less variation in offers, the industry has evolved to include more sophisticated technology and a wider range of audiences. We as service providers need to be prepared to respond to their needs.
TheGamblest: How does Evoplay approach the development and presentation of new projects in the gambling market? Are there any exciting upcoming releases we should look forward to?
Ivan : We at Evoplay place a high priority on innovation, player satisfaction, and trends when developing our games. We strive to provide top-quality games and engaging animations whether they are traditional casino titles or innovative ones. Our backend infrastructure is also refined for smooth performance and engagement.
Instant games with sports and fun themes are available, offering new adventures. New slots will be introduced with improved mechanics to cater for classic gamers. Check out the latest releases, such as Cursed Castle B-Ball Blitz or Hockey Shootout, for those who want to get started right away.
We’ll be introducing new exciting entertainment options, such as lotteries, bingo, and other games towards the end of this year, to give iGamers a better gaming experience. Our marketing team has been working to create new and exciting offerings. Evoplay is not only about gaming, but also about creating memorable experiences with partners and customers.
TheGamblest: Ivan, does managing such a large company allow you time for personal life and hobbies? How do you maintain a work/life balance?
Ivan : Maintaining balance is challenging. I know that it is important to take time out of my busy schedule for rest and recharge. I relax by playing computer games and sports. I am motivated and harmonious because of the support that my family gives me. Volunteering activities enhance my feeling of contribution to society. It is important to stay informed. I read news regularly, and keep up with updates on our entertainment industry.
They are not my only interests but are the ones I am most interested in at this time. Balance is my main motivation, because I love to be active and involved in many pursuits.
