Gaming Innovation Group has signed a contract to purchase Titan, an SEO and Content Services provider, for EUR3.2m ($3.4m/PS2.7m).
GiG will initially pay EUR1.0m at closing. EUR1.0m is due in 12 months, and EUR1.2m within 24 months. The group anticipates completing the Titan acquisition in July.
GiG described the acquisition as a “strategic purchase” and said it would improve market share, operational efficiency, and overall profitability.
GiG notes that the anticipated savings in costs and increased operational efficiency are also a key factor for this strategic acquisition. GiG Media SEO costs and content are predicted to drop by as much as 50% for operations that move to Titan.
GiG also said that Titan’s experience will help improve quality, turnaround times and the SEO services provided by GiG Media. It said that this will increase revenues in GiG Media’s publishing business.
Titan will post a revenue of EUR3.3m and an EBITDA worth EUR720,000 in its financial year 2023.
GiG’s acquisition supports its growth strategy
GiG’s CEO Jonas Warrer stated that “this acquisition highlights our intention to continue optimizing our value chain and revenue, as well as our EBITDA margin.” We will save substantial costs by integrating Titan’s SEO and Content expertise, while also improving our service.
This move is in line with our plan to consolidate our position as the leader of online gambling, and demonstrates how we can drive growth.
Lee Tadd, co-CEO of Titan and cofounder GiG Media added that “we are delighted to be joining forces with GiG Media.” We will be able to provide exceptional value for our clients and stakeholders with the combined expertise of Titan Media.
We look forward to using our strengths to promote innovation and excellence within SEO and content service.
M&A continues to be a priority ahead of the business division at GiG
Titan is the latest expansion of GiG’s business, as the preparations for the split continue.
GiG agreed earlier this month to purchase online casino forums and reviews platform Casinomeister, for EUR3,0m. This deal will be completed before the end the month.
GiG announced that Casinomeister would continue to be operated under the current brand as part of GiG Media. The group said it would leverage synergies that exist between GiG Media, Casinomeister and its portfolio to achieve similar results as seen after AskGamblers‘ acquisition.
AskGamblers was purchased by the group in February 2023. KaFe Rocks, meanwhile, was acquired at the end last year.
GiG is preparing to divide its business into two halves. This was announced in early 2013. GiG Media, Platform and Sportsbook will become separate companies.
GiG has reported its Q1 2018 results, despite the fact that work is still ongoing. This allows for comparisons between years. The group’s revenue increased by 27.5%, reaching a new record of EUR36.2m. GiG Media and Platform accounted for EUR28.3m and GiG Sportsbook EUR8.3m.
