Aristocrat announced in a presentation to investors this week that it will merge its Anaxi and NeoGames businesses into its newly-formed Interactive business.
Aristocrat Interactive will now be the brand for all previous operations that were previously under Anaxi and Neo Group Ltd, including NeoGames and BtoBet. On 1 September, a new business website will be released.
Under the Interactive umbrella will be all of the company’s real-money gaming (RMG), including casino gaming system offerings for land-based casinos. Neil Crossan will lead this initiative.
Dima Reiderman will lead igaming, Dima Shaban the product white label and Dima Shaban the ilottery, according to the firm.
The role of the managing director will include each departmental head.
Aristocrat stated in a 26-June statement that the interactive business would aim to “create a new frontier for connected experiences”.
Aristocrat’s CEO Moti malul stated, “With the integration of cutting-edge content, technology, and service offerings we focus on offering a standard of excellence to our valued customers.”
We are thrilled to bring together our global team and provide innovative solutions which will please players around the globe and empower operators.
The firm stated that it is “proud to be the leader in online RMG technology solutions with an extensive catalogue of gaming content and proprietary gaming platforms, gaming systems and ilottery solutions.”
