By
Phil
21 Dec 2022
Checkd Media, a fast-growing iGaming company, has created The Inside Track for William Hill, a leading operator.
This new National Hunt Racing Review Show is targeted at the 2023 Cheltenham Festival. Kate Tracey, the regular host, is joined by James Mackie, The Winners Enclosure’s race analyst, and a special guest. Sir AP McCoy and Andrew Thornton are amongst early stars to give their opinions.
The Winners Enclosure’s social media channels amplify the show. It includes all of the most recent news and views before Cheltenham. It is available to view through William Hill’s YouTube channel. The show features an exclusive series of boosted wagers that take place between now and Festival on March 14, 17 2023.
The Inside track is a continuation of the successful partnership between Checkd Media & William Hill, no Tippy Tappy Soccer. The World Cup-themed Show, which featured Sam Allardyce (ex-England manager) and was released on Checkd’s Footy Accumulators social media channels, produced impressive results.
It generated more than 14 million social impressions, and nearly 1.41 million videos views. The content covered each round for the eight episodes. The show’s opinion-based content helped Footy Accumulators push bets, and followers received boosted odds of winning 18-1, 14-1, or 9-1.
Will Tyrrell is Director of UK Media for Checkd Media . He stated: The Inside Trackis packed full of insight and tips. It aims to give racing enthusiasts all the information they need in preparation for next year’s Cheltenham Festival.
We are confident that this will be another hit for William Hill’s long-term operator partner. It also provides similar high KPIs as those for No Tippy Football.
Daryl West is Head of Sponsorship and Social at William Hill. He said, “We saw through the success of No Tippy Tappy footballhow Checkd was able to bring expert opinion, tips, and insights around major sporting events. With that in mind it’s amazing to be able launch The Inside Track.
We were not reluctant to ask Checkd for the production of the show. As we approach the largest event in the UK calendar, the content will be very well-received by racing fans.”
