Welcome to the sixth annual iGB-Pentasia salary survey, the industry’s most comprehensive benchmarking of global igaming pay. To kick off this year’s edition, Alastair Cleland, Pentasia’s managing director, gives an overview of 2024’s headline trends.
It’s with great pleasure that I introduce this year’s iGB-Pentasia Salary Survey, offering a deep dive into the evolving dynamics of talent and compensation within the igaming industry.
Our survey provides valuable insights into trends shaping today’s market, from salary levels to the key drivers influencing talent demand. This report not only tracks changes but also highlights strategies and opportunities that will guide igaming companies toward sustainable growth in the years to come.
As the front cover headline reveals, salaries have stabilised for the past two years, aligning more closely with inflation. Last year’s increase of 3.98% and 2024’s 3.33% mark a departure from the significant salary growth witnessed between 2020 and 2022, a period defined by the pandemic’s impact.
As anticipated in last year’s report, this stabilisation has created a more sustainable environment, allowing igaming companies to implement their strategic objectives – such as market expansion – within a framework of more predictable costs.
Opportunities in LatAm
However, while stability characterises the broader market, certain regions and sectors remain highly competitive. For instance, the race to establish a foothold in South America continues to drive fierce competition.
Brazil, with numerous applicants for its new licence, is aggressively shutting down black market operators. Its regulatory landscape mandates specific roles, guaranteeing growth and employment in the region. As a result, experienced candidates for in-demand positions can expect to be well compensated.
Colombia, the first country in the region to regulate igaming, reported £1.9 billion in revenue in Q2, alongside 2.1% GDP growth. These trends signal sustained opportunities in LatAm.
Meanwhile, some major operators have faced challenges in the United States, where strategic alignment with the right markets has become essential for success, underscoring the need for a well-considered approach to market expansion.
iGB-Pentasia Salary Survey: Growing focus on DEI
Globally, demand for top talent remains strong, the salary survey shows. Today’s igaming companies require creative, innovative professionals who bring diverse perspectives. Diversity, Equity and Inclusion (DEI) has become crucial, as companies recognise that a successful human capital strategy must embrace different voices and experiences.
We have taken the opportunity in this report to highlight the role of DEI in driving successful outcomes, reinforcing its importance as a cornerstone of strategic talent management.
I want to extend my sincere thanks to everyone who contributed to this year’s survey, including those who took the time to share their experiences and our industry experts who have analysed the data and offered their perspectives. Your insights make this report possible and we hope it serves as a valuable resource for navigating the future of the igaming industry.
