DEI in gaming is emerging as a key consideration for businesses and that is reflected in the iGB-Pentasia Salary Survey. However systemic change is vital to achieve genuine inclusion, writes Elizabeth Downie.
In recent years, the igaming industry has made notable strides in embracing Diversity, Equity and Inclusion (DEI). Companies are recognising the importance of creating more diverse workforces.
While there has been a growing focus on improving representation, particularly around race and gender, true DEI extends far beyond simply diversifying demographics. It’s about cultivating an inclusive culture where everyone, regardless of their background, can thrive.
Embracing belonging
Representation is an essential first step – ensuring that employees of all races, genders, sexualities and abilities are seen and heard within the industry. However, a diverse workforce means little without a workplace environment that promotes belonging.
Inclusive practices must accommodate physical disabilities, neurodiversity and the unique challenges of individuals with varying needs, such as health, life stages and belonging to underrepresented communities, including LGBTQ+ employees.
To truly make progress, igaming companies must shift their focus from short-term initiatives and token efforts to embedding DEI into the very fabric of their organisational culture and employer branding. This requires long-term commitment, where inclusive leadership, equitable opportunities for career advancement and encouraging open dialogue are everyday priorities.
DEI in gaming is more than just numbers
Genuine inclusion cannot be achieved with one-off programmes; it requires systemic change and industry-wide acceptance of DEI as an ongoing journey.
Building a culture of inclusivity means creating spaces where employees feel valued for their unique perspectives and are empowered to contribute fully. By prioritising this holistic approach to DEI, the igaming industry can not only attract and retain diverse talent but also inspire innovation and drive long-term success in a competitive market.
In short, DEI in igaming is about more than just numbers – it’s about creating environments where all employees can reach their full potential.
