New games studio Cherry Play has appointed Olga Bajela, formerly of Stakelogic, as its chief executive (CEO) and also partnered with Bragg Gaming Group to support its upcoming launch.
As CEO, Bajela will oversee the launch of market newcomer Cherry Play, which will operate with a no-revenue-share commercial model. Instead, operators will pay a set licence fee to add Cherry Play content to their offering.
Bajela joins Cherry Play after almost four years as chief commercial officer of Stakelogic. In this time, she played a part in the platform’s €130 million (£110 million/$133 million) sale to Sega Sammy.
Prior to this, she was business development manager for SoftGamings. She also had spells at ELKO Group and Advaita International.
“Having helped build and sell Stakelogic, I’m now ready to take on a new challenge,” Bajela said. “I couldn’t be happier to have been appointed as CEO of Cherry Play.
“Innovation covers so much more than game mechanics and with our unique commercial model. I am confident we are going to disrupt the slot provision space.”
Cherry Play partners Bragg to support launch
When fully active, Cherry Play will offer operators access to a range of slot and casino games.
To support its launch, Cherry Play is partnering with Bragg. This will see Bragg serve as the studio’s exclusive technology and distribution partner.
As part of this arrangement, Cherry Play games will be developed on the Bragg technology stack. The first two slot titles are due to launch later this week.
Bragg CEO and chairman Matevz Mazij talked up this new partnership. He said Cherry Play’s approach to delivering localised online casino content will benefit Bragg clients around the world.
“The Cherry Play team’s extensive experience of the Netherlands regulated market will undoubtedly benefit Bragg as we continue to expand our strong position in that market,” Mazij said.
“Our new partnership with Cherry Play will also allow us to offer some great new online casino content. This will not only be to our Dutch operator partners, but those operators in the wider European and RoW markets.”
Bajela added: “Cherry Play is here to make an impact, and we can’t wait to launch our first title.”
