The sports data analytics company Sportradar announced today that CONMEBOL – the South American football continental governing body – has selected the firm as the new partner for betting data.
Sportradar will be the exclusive partner of CONMEBOL for audiovisual and betting data following the successful conclusion of the bidding process.
This multi-year agreement covers worldwide rights to three CONMEBOL football tournaments: the Copa Libertadores (Copa Libertadores), the Recopa Sudamericana (Copa Sudamericana) and the Copa Sudamericana. The agreement stipulates that the rights are valid for four years.
Sportradar strengthens relationship with CONMEBOL
Jose Astigarraga said that CONMEBOL was “grateful” for the relationship to be strengthened with Sportradar.
He added, “We’re sure the CONMEBOL Club Tournaments with their 60-year history will provide a wonderful opportunity to reach out to South American Football fans.”
Sportradar’s Intelligence and Investigations Unit has been providing CONMEBOL compliance and risk management services. This includes eligibility checks of senior members and member associations.
Sportradar’s CEO Carsten Körl said: “We are thrilled that Sportradar was selected to be the official sponsor who could support the most historical club tournaments of South America.”
South American Football has some of the most passionate fans in the entire world. We look forward to working with the Federation to help them engage.
Genius wins Premier League Data Rights
Sportradar’s competitor Genius, which manages Premier League data rights, announced in June that they had extended their exclusive deal for 2019 with Football DataCo.
Genius, which extended their official partnership to 2025, and the company broke new ground in terms of the data tracking product.
Sportradar will take legal action in 2020 against Genius. They claim that this agreement violates UK and EU laws on competition.
Both businesses settled their dispute out-of-court in 2022. Genius agreed to give Sportradar access to an delayed secondary feed.
