MGM Resorts will launch a reimagined and rebranded loyalty rewards programme on 1 February, which it claims will offer “unprecedented” access and new benefits to guests at its properties across the US.
The programme will be rebranded from M Life Rewards to MGM Rewards, and extended to let customers earn MGM Rewards Points when they play, stay or dine at its properties.
Previously customers could only earn points from gambling at MGM properties, but will now be able to accumulate points that can be redeemed for complimentary food and beverage, entertainment, hotel stays and other experiences.
There will still be additional incentives for gamers, with slots players able to earn Slot Dollars, previously known as PointPlay, when they gamble at MGM’s casinos.
The five member tier levels – Sapphire, Pearl, Gold, Platinum and Noir – will remain in place. Members that reach the Pearl tier will be eligible for complimentary tickets to MGM Rewards concerts and not have Rewards Points or Slot Dollars expire due to account inactivity.
For Gold tier members, resorts fees will be waived and they will gain access to exclusive events and experiences. Platinum members can receive travel credits to Las Vegas, suite upgrades and even 4pm check-outs for hotel stays.
The MGM Rewards app will be updated to include all of the new enhancements, while the rewards scheme will be integrated with BetMGM, the operator’s sports betting and igaming brand, allowing players to collect points while playing online.
Rewards will not be limited to MGM Resorts properties, with the operator having partnered with brands such as Hyatt Hotels, Southwest Airlines, Avis Rental Cars, Royal Caribbean and Celebrity Cruise Lines to offer more experiences to customers.
“MGM Resorts boasts an unrivalled collection of resorts and amenities for our guests from around the world,” MGM Resorts’ vice-president of loyalty marketing Anil Mansukhani said.
“As every guest experiences our properties in unique ways, MGM Rewards is designed to recognise and reward every member with experiences uniquely suited to their preferences, whether that’s attending an incredible concert, enjoying a world-class meal or staying in a luxury suite.
“MGM Rewards was developed as a direct result of customer feedback and now offers more ways to earn, more ways to redeem and more exclusive benefits at [more than 20] MGM Resorts destinations nationwide.”
