Stake, an online gambling operator, is expanding into Denmark through an agreement to acquire MocinoPlay, the company of the VinderCasino brand.
The financial details of the deal remain undisclosed, and its completion is pending approval from Denmark’s regulator. Stake has not specified a timeline for finalizing the acquisition. The company stated that the deal aligns with its strategy to expand into regulated markets globally. By acquiring MocinoPlay, Stake aims to establish a presence in Denmark, marking its entry into Northern Europe.
Brais Pena, the Chief Strategy Officer at Easygo, mentioned:
We are demonstrating our clear ability to be successful in highly regulated markets. This provides us with a blueprint for entry into other territories where compliance is crucial.
The team behind MocinoPlay has done an impressive job in growing the VinderCasino brand in the Danish market. We look forward to integrating Stake’s winning formula to supercharge this growth and reach even more Danish players.
The deal follows Stake’s recent launch in Brazil’s newly regulated market, which opened on January 1, after securing a license late last year. Stake has been actively expanding in regulated markets through acquisitions, including the purchase of Italy-based Baldo Line and its Idealbet.it brand in July, and Betfair Colombia in November 2023, marking its initial entry into Latin America. Its presence in the region has grown further with its recent Brazil launch.
Peter Eugen Clausen, the CEO of MocinoPlay, mentioned:
Easygo is setting new standards in the gambling industry, and we are thrilled to be part of this journey.
The combination of our team’s local expertise and Stake’s exceptional product and brand creates a winning formula. We look forward to introducing Stake to the Danes.
