OpenBet has published a comprehensive white paper on Brazil’s forthcoming regulated online betting and gaming market, highlighting how tailoring strategies to local market preferences is essential for operators to succeed.
The report offers exclusive data analytics and projections provided by H2 Gambling Capital (H2GC) to outline Brazil’s existing and future market landscape. The white paper includes valuable commentary and expert insights from OpenBet executives that focus on key areas that are critical to success, including Brazil’s unique market characteristics, regulatory compliance, and strategies for gaining a competitive edge.
Amid stringent regulations that centre on responsible gaming, the white paper highlights the critical role of advanced compliance tools such as Neccton’s player protection technology and geolocation software OpenBet Locator™. These advanced and robust solutions are essential for operators to not only adhere to rigorous regulatory standards but to safeguard players and ensure accurate geolocation compliance.
Key findings from the white paper, titled ‘How to Win Brazil’s Regulated Market,’ include:
- Implementing scalable, flexible, and precise geolocation technology is essential to comply with Ordinance No. 722, ensuring that customers are accurately tracked and remain within authorized betting zone.
- The scalability of sportsbook platforms will be a critical operational challenge in Brazil, as the vast number of potential bettors requires infrastructure capable of handling high traffic without compromising on performance.
- Sports betting is forecast to generate 55% of online betting and gaming GGR in 2025, followed by slots, which are expected to capture 27% of the market share, according to H2GC projections.
- H2GC also suggests Brazil’s online betting market is projected to reach US$10bn (R$47.2 billion) in GGR by 2029.
- Brazil is estimated to have 39 million active online betting and iGaming accounts by 2026, with an average Gross Gaming Revenue (GGR) per account of US$133 (R$745), H2GC suggests.
- Football is the most popular betting product in Brazil, accounting for 86% of the market’s GGR.
