Sports aggregation platform TradeArt has rebranded to Odds88, entering a new era as it sets out to reimagine the competitive sports trading space, offering a next-gen toolkit to build customisable betting experiences like no other.
The brand which aggregates and automates odds data streams from various providers, empowers sports trading businesses to select the perfect feed for each event.
Odds88 features 110+ different sports and promises more than 4,000 events daily, including over 300 unique football markets. It allows operators to create the most unique betting journeys to meet every player’s needs, with dynamic adjustable odds to align with changing trends.
Exhilarating extras include Zed Run, which gives players the chance to build their own virtual stable of championship winning racehorses and use their skills to dominate the racetrack for huge rewards, and BetRank which allows operators to stay firmly in control of risk.
The fully automated algorithm ensures every single bet undergoes comprehensive analysis, evaluating dozens of factors to deliver a sophisticated assessment without the need for manual intervention.
Designed for building exceptional user experiences, Odds88 places reliability at its core, with a robust system that automatically transitions between data suppliers to maintain above-industry standard uptime. Its user interface offers customisable layouts and templates that are dynamically adjustable to align with consumer tastes.
Mike Forslund, the head of Odds88, mentioned:
In a world where sports betting often feels like an echo chamber, we are leading the charge and empowering operators to break free from the pack.
Odds88 enables operators to celebrate being the odd-one-out by differentiating their offering from cookie cutter platforms and building limitlessly customisable user experiences.
