LeoVegas Group is enhancing its presence in Germany by adding a sports betting service alongside its established online casino platform.
On November 29, it was revealed that the sportsbook would be accessible in all 16 states of Germany. Sports betting will be offered via the LeoVegas.de website, which already hosts online slots for German players. To promote the launch, the operator will kick off a nationwide marketing campaign in December, titled “Thrill Seeker,” with utilizing TV and affiliate networks
With operating under a German gaming license granted in March last year to its entity LVSports Limited, LeoVegas has been providing online slots.
LeoVegas Group CEO Gustaf Hagman said:
Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europe’s great sports powerhouses. We are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.
LeoVegas sees Continued growth driven by MGM
The recent launch in Germany represents LeoVegas’ latest expansion since its acquisition by MGM Resorts International in November 2022, which was a deal valued at approximately $604 million (£476 million/€571.5 million).
During last September, LeoVegas completed the acquisition of game developer Push Gaming. Earlier this year, in June, the company also finalized a deal to acquire the US sportsbook and online casino platforms of Tipico Group.
In the same month, LeoVegas launched a new in-house gaming studio, LeoVegas Studios, which is dedicated to developing exclusive slot games for the group.
In addition to LeoVegas, the group’s brand portfolio includes Pink Casino, Royal Panda, and BetMGM, which operates in the UK and the Netherlands.
