Golden Whale Productions, an innovative data company specializing in AI and machine learning solutions for the iGaming industry, has announced that it has signed a multi-year extension to its current agreement with Stadtcasino Baden Group.
Having previously partnered with the Swiss casino group to retain customers and thus increase its market share, Golden Whale will continue to support the business in this capacity, as well as working more intensively with Stadtcasino Baden Group’s B2B division, Gamanza.
Gamanza, a subsidiary of Stadtcasino Baden Group, has extensive experience in creating software for the iGaming industry and counts GamanzaEngage, a leading Swiss online casino software suite, as one of its recent successes. Now, with the support of Golden Whale, the B2B brand will be able to use powerful machine learning-based optimization to further enhance its offering.
One of the key areas that Golden Whale will focus on as part of the expanded deal is using its advanced data-driven technologies to accelerate Gamanza’s existing suite of gaming tools, allowing the group to offer its customers an even more comprehensive advertising toolkit.
The renewed partnership is therefore of great strategic importance for both Gamanza and the Stadtcasino Baden Group brand, and also provides Golden Whale with the opportunity to deploy its machine learning systems and predictive optimization tools to a large and highly engaged customer base.
Eberhard Dürrschmid, CEO of Golden Whale, said:
Golden Whale is pleased to announce that we have agreed a multi-year extension to our current deal with Stadtcasino Baden Group, which will enable us to assist the company with both player retention and market share growth. As part of the agreement, we will continue the active work we have done with the brand over the past couple of years, and will also work more closely with its core B2B division, Gamanza, to bring our pioneering form of ML-based optimization directly into its gamification suite.
Christian Aumüller, CEO of Stadtcasino Baden Group, said:
As one of the true pioneers of the gaming industry, Stadtcasino Baden Group is very pleased to renew its partnership with Golden Whale Productions, a company that, like us, is now at the forefront of innovation in the iGaming space. The decision to extend the deal was made with the aim of increasing customer retention and further increasing our market share, as well as optimizing the products and services we offer to B2B customers through Gamanza. With AI and machine learning playing a large role in the future of iGaming, this collaboration will be of great strategic importance for us going forward.
