Home NewsSports Betting Genius Sports to extend Premier League Data Deal until 2029

Genius Sports to extend Premier League Data Deal until 2029

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Genius Sports, the official data partner of the English Premier League Football DataCo (which holds the data rights), has won the bid to extend the partnership.

DataCo has also acquired the rights to all data from the English Football League, including Championship, League One, and League Two. It also owns the rights for the Scottish Professional Football League, which oversees the Scottish Premiership, along with the other leagues.

Genius is now in exclusive negotiations with DataCo to extend the contract. This renewed contract is subject to the terms of the new agreement and approval by the Leagues and clubs.

Since 2019, Genius is the exclusive provider of low-latency data from EPL, EFL, and SPFL to DataCo. Current contract expires in 2024-25, and the new deal will last until 2029.

Genius Sports will continue to provide data on over 4,000 UK soccer matches per year under the new agreement.


Genius Sports mixed reports FY2023

Genius Sports has recorded an increase of 21% in revenue for the 2023 fiscal year. The company’s revenues reached $413.0m ($324.5m/EUR379.3m), exceeding its previous guidance.

Genius saw its revenue increase due to improvements in both of its operating segments. The Betting Technology Content & Service segment of Genius, responsible for $274.2m in revenue, showed a 31.1% increase.

The adjusted EBITDA increased by more than three times, soaring 238.3% on an annual basis to $53.3m. The initial forecast of $41m was again exceeded.

Genius Sports lost $85.5 million for the entire year, even with the increases in revenue and EBITDA. Genius Sports praised “improved performance” for the $85.5m reduction in the loss of $181.6m reported the previous year.


Genius extension of DataCo is the latest step for

Genius signed a series of data agreements with businesses and international federations in 2023. In March, its data-tracking business Second Spectrum renewed its contract with NBA.

Genius launched CFL LiveStats in May with the Canadian Football League. Genius expanded its integrity agreement with the German FA in September. In November, FanDuel launched its NFL BetVision streaming service in partnership with Genius.

Genius introduced Edge, an automated tool for pricing in January. Edge, which takes into account real-time liabilities, can calculate odds for bet builders and fixtures at the market level.

Thomas Holland, Genius product director, said Edge will offer operators a better pricing tool than current solutions that only “limit players” and “minimise losses”.

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