GameOn, a leading B2B PR agency in the gambling sector, has announced the launch of a new marketing division aimed at supporting companies in developing and accelerating their global marketing strategies.
The new division will provide clients with access to a dedicated team of marketing specialists offering a range of bespoke services.
Alex Wilson, former Head of Marketing at Microgaming and Apricot Investments, has been appointed to lead this new business. She will work with clients to deliver services such as multinational brand management, sales-focused marketing strategies, and corporate and product communications. In addition, the division will focus on employee branding, organisational transformation, market research and the management of digital acquisitions, affiliate programmes, public relations and creative functions.
Commenting on Alex’s appointment to the business, Sarah Blackburn, Co-Founder of GameOn, said:
I have had the privilege of working with Alex over the last few years and have seen first-hand her exceptional ability to deliver the most effective marketing strategies across multiple brands. Together we have identified a gap in the market to offer companies at all levels the opportunity to provide an experienced team of marketing specialists that is cost effective and supported by the entire GameOn team.
Alex Wilson, Head of Marketing, said:
I have thoroughly enjoyed my time working in an industry that is constantly innovating and evolving, and I am excited to begin this next stage of my career. There are so many companies in our industry that could benefit from a service that provides a high level of expertise on a flexible working basis and does not require the same level of investment as hiring someone permanently. I am really excited and can’t wait to get started.
