Amusnet Head of Land-Based R&D Kaloyan Stoyankov chats to CasinoBeats about the development and launch of the company’s Type S land-based gaming cabinets. Ahead of appearing at SBC Summit next week, Stoyankov offers a look behind the curtain of the supplier’s land-based casino plans.
CasinoBeats: What changed at Amusnet after the launch of the first-ever series of slot this year? What distinguishes this product in the market?
Kaloyan Stoyankov: The world premiere of the Type S cabinet series in London and the presentations on other significant expos from our calendar surpassed our expectations, marking a significant achievement in our ongoing commitment to innovation and excellence in the gaming industry. ICE London garnered many orders and revealed new markets, significantly amplifying the demand for our cutting-edge products.
The competitive features and user-friendly interface resonate strongly with both operators and players alike, enhancing the overall gaming experience. This successful launch underscores our strategic vision and adaptability in a dynamic market landscape. It validates our commitment to continuous evolvement and customer satisfaction, positioning us to capitalize on emerging opportunities and further strengthen our presence in the gaming sector.
CB: Why is the company’s growth essential to effectively close the development cycle?
KS: By completing our development cycle, we now cover nearly every aspect of the industry – Online Casino, Live Casino, and Land-based solutions. This comprehensive approach positions us as an all-casino solutions provider and a preferred business partner.
Our product development, defined by a closed development cycle, aligns perfectly with our company vision. From concept to execution and production, everything happens in-house at Amusnet. We control product development, technology choices, and market introductions, empowering our developers to contribute ideas and see them come to life. This approach fosters team satisfaction and motivates us to create even more innovative solutions to the technical challenges we face. Also, effectively navigating complexities encompassing evolving legal requirements, tax regulations, and logistical difficulties requires careful planning and adaptability to ensure successful operations.
CB: What is the development process like, and what technologies do you use?
KS: The development process involves several key stages. We begin by defining the product we want to create and the market we intend to target, whether it’s a Slant Top, Upright, roulette wheel, card table, or another product line. First, we research the industry segment the product will serve and analyze our competitors to maintain a competitive edge.
Next, we move to the industrial design stage, where professionals from various fields – industrial designers, mechanical engineers, and hardware engineers collaborate. This ensures that the product is feasible from the design phase. In the following stage, we develop a prototype to verify that the design meets our standards and aligns with Amusnet’s vision.
Once the prototype is approved, we proceed with the detailed development and design. We produce the product prototype, make final adjustments in a small prototype series, and then transition to serial production.
Throughout the process, we use a range of technologies and materials. Various hardware components are manufactured according to the product’s functional requirements. Modern CAD software and simulation analysis tools ensure the highest quality and precision before physical production begins.
