FIBA is pleased to announce a new partnership with 1xBet, which has been appointed as the Federation’s exclusive global betting partner until December 2027.
During the three-year partnership, 1xBet will leverage the global reach and growth of basketball to increase its brand awareness around the world, supporting all FIBA National Team competitions, both in basketball and 3×3 basketball. 1xBet, a leading player in the betting industry and a recognized sponsor of elite sports organizations around the world, joins FIBA in a partnership that reflects both organizations’ commitment to our sport.
The agreement covers all major FIBA Senior National Team events, both men’s and women’s, with 1xBet enjoying exclusive rights in the sports betting and online betting categories.
In addition to its core rights as a Global Partner, 1xBet will also have a digital presence on FIBA platforms and will offer Game Predictor for global fan engagement.
In addition, the goals of both parties are to integrate digital advertising at key FIBA events, allowing 1xBet to explore extensive opportunities in specialized markets around the world. FIBA is testing several innovative solutions that will support 1xBet’s strategic plans and offer additional opportunities to 1xBet and its global partners.
Protecting the integrity of basketball is a top priority for FIBA, with great efforts to educate basketball stakeholders and rigorously pursue violations of the integrity of the game.
With this partnership, 1xBet joins FIBA’s efforts through a financial contribution aimed at combating match manipulation and illegal betting in basketball, and aiming to protect the integrity of the sport worldwide. In addition, as part of the partnership, 1xBet will appoint a Single Point of Contact for Integrity, who will work closely with FIBA to assist with integrity-related investigations and intelligence gathering efforts.
1xBet is well known among sports fans, already sponsoring several global organizations such as FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, CAF, esports tournament operator ESL, and has partnerships with other reputable sports and esports tournament organizations.
Valeriy Kharitonov, Chief Gaming Officer at 1xBet said:
We are at the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents.
Frank Lenders, FIBA CEO Media and Marketing Services, added:
We are delighted to welcome 1xBet as our new global partner and look forward to developing our partnership over the next three years. It is incredibly exciting to have a partner that supports both basketball and 3×3. With both organisations sharing a passion for innovation, technology and the global growth of our sport, we are confident that this partnership will be a game-changer.
