Penn Entertainment is set to launch ESPN Bet in Washington, DC, after securing market access through a new partnership with Monumental Sports & Entertainment (MSE).
The long-term agreement, effective immediately, enables ESPN Bet to join other established online operators in DC, such as BetMGM, FanDuel, Caesars, Fanatics, and DraftKings.
As announced in a January 14 statement, ESPN Bet will also become a sports betting partner for Monumental Sports & Entertainment (MSE). MSE owns the NHL’s Washington Capitals, the NBA’s Washington Wizards, and the WNBA’s Washington Mystics, as well as several multi-purpose venues.
Under the agreement, ESPN Bet and MSE will collaborate to enhance the fan experience through an integrated marketing partnership. This includes multi-channel initiatives such as in-arena promotions and media features, including broadcasts on the Monumental Sports Network (MNMT).
Additionally, Penn and ESPN Bet will gain IP rights for the Capitals, Wizards, and Mystics, which will extend across ESPN Bet and the Hollywood Casino at Charles Town Races. The marketing strategy also involves in-arena signage, out-of-home advertising, a commercial schedule on MNMT, as well as hospitality and experiential offerings.
