Bally’s has partnered with EPIC Global Solutions to promote responsible gaming practices and raise awareness of gaming’s potential impacts.
The three-year partnership will see EPIC’s lived experience team educate Bally’s partners across the UK and the US as part of their “shared commitment to creating safer and more enjoyable gaming environments”.
The two organisations aim to “set new standards for responsible gaming and create a safer and more enjoyable gaming environment for all”.
Robeson Reeves, CEO of Bally’s Corporation, commented: “Bally’s and EPIC Global Solutions are committed to setting new standards for responsible gaming with a three-year commitment.
“Together, we are creating safer and more enjoyable gaming environments through educating multiple partners in the gaming ecosystem, harnessing the power of EPIC’s lived experience approach in both the UK and US.”
Through the partnership, Bally’s and EPIC aim to emphasise the importance of responsible gaming to “minimise the negative impact of gaming and ensure a more responsible approach within the industry”.
In the US, Bally’s employees will receive training from EPIC’s lived experience team, benefiting those who work on the casino floor or in customer service roles to help them make informed decisions and improve customer engagement “with their wellbeing and enjoyment in mind”.
EPIC and Bally’s will also produce social media and digital campaigns to provide responsible gaming best practice advice and highlight gaming’s potential consequences.
“We are excited to partner with Bally’s to drive positive change in the gaming industry,” added Paul Buck, Founder and CEO of EPIC Global Solutions.
“By leveraging EPIC’s lived experience approach, we can make a significant impact on responsible gaming practices globally.”
