SOFTSWISS, a leading technology provider with over 15 years of experience, announces that its innovative affiliate marketing management platform Affilka by SOFTSWISS will be exhibiting at the upcoming iGB Affiliate expo, introducing new features.
iGB Affiliate 2025 will be held in Spain on January 21-22 at Fira Grant Via Barcelona. The event will bring together over 200 companies and over 8,000 visitors from all over the world.
Attending for the second year in a row, Affilka by SOFTSWISS will be showcasing new features and sharing its 2024 results. The platform currently serves over 410 brands, with over 40 new brands joining in Q3 2024 alone. Since the beginning of the year, the platform has welcomed over a hundred new brands.
The number of new affiliate accounts registered on the platform increased by 39.6% in the first three quarters of 2024 compared to the same period last year. In addition, the number of new player registrations increased by 62.7%, while the number of unique clicks on referral links increased by 8.9% over the same time period.
Growing figures show the popularity of affiliate marketing in promoting iGaming projects. According to the latest iGaming Trends 2025 report, affiliate marketing, along with improved SEO, paid advertising, and collaboration with influencers, remains one of the key marketing promotion tools.
Constantly working to improve user experience, Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature, which reduces redirection time by 2.5-5 times. Tests show a reduction in time from 1.5 seconds to 300-500 milliseconds, which increases site traffic by 3.5-7%, increasing the number of registrations and deposits. It also improves reliability and resiliency, and ensures seamless traffic redirection during outages, offering a faster and more reliable user experience.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, sums up:
We recognize the important role of affiliate marketing in promoting iGaming projects in a rapidly changing environment. The new feature is a game-changer, solving a common problem when players leave sites due to lag. By radically reducing lag, Geo-Distributed Redirect ensures seamless navigation and maximizes user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas.
Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 here.
