Home exhibition Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024

Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024

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MightyTips’ Head of Communications and Marketing, Eugene Ravdin, will be heading to Malta in mid-November to participate in four panels at the SiGMA Europe.

He will speak on a “Metaverse and gaming elements entering the world of traditional sports” panel on November 12th before moderating discussions on “Betting on Influence: How Social Media Stars Are Shaking Up the Game” and “Promoting responsible gaming through affiliate channels” the following day. The former UEFA.com editor will then host a “Community Casting and Esports 2.0” panel on November 14th.

“Four panels in three days will be intense but it is also a great chance to meet new people, broaden your outlook, and represent our company as a competent and trustworthy partner,” Eugene Ravdin said. “So I’m looking forward to attending SIGMA Europe. It’s an absolutely crucial event for our industry and one of those unmissable weeks of the year.”

About the panels

Ravdin’s first assignment will see him join a panel of experts at the AIBC Stage to speak on the subject of “Metaverse and gaming elements entering the world of traditional sports”. He will be joined by Dean Akinjobi (Football Media), Richard Bron (Concorde Media), and Tom Vechy Vecsernyes (Seyu Solutions).

The panel will be moderated by Blocksport AG’s COO Samir Ceric and will focus on how traditional sports such as football are undergoing a digital revolution and are being impacted by the latest cutting-edge technology.

The following day, Eugene Ravdin will move from speaker to moderator as he chairs two panels at the SIGMA Stage. The first one is “Betting on Influence: How Social Media Stars Are Shaking Up the Game” featuring Jon Vlogs (Jon Bet), Raquel “Freestyle” Benetti (ALOB Sports), and Seif El Hakim (The Alpha Movement).

This panel will ponder how influencers are reshaping the communication strategies of betting companies, positioning themselves as pivotal figures in engaging and expanding audiences.

Another panel is “Promoting responsible gaming through affiliate channels”. It will feature Jekaterina Dubnicka (Slotsjudge), Vasilii Gamov (PeakyAds), and Alessandro Gherardi (Fomento Agency).

This panel will ruminate on the subject of how affiliates can find ways to promote responsible gaming by utilising a variety of actionable approaches and techniques.

On November 14th, the MightyTips Head of Communications and Marketing will be back on the SIGMA Stage to moderate a panel on the subject of “Community Casting and eSports 2.0”. Joining him will be Daniel Finkler (Berlin International Gaming), Chris Cachia (Bloxx Bureau), and Kersten James Chircop (GMR).

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