Superbet Group has become the latest operator to join the European Gaming and Betting Association (EGBA).
With its membership, Superbet Group will contribute to the ongoing work of the EGBA, including responsible advertising, safer gambling, and guidelines for the implementation of the newly agreed EU anti-money laundering rules.
“We’re delighted to welcome Superbet Group to EGBA, further strengthening our industry representation,” said Maarten Haijer, Secretary General of EGBA.
“Superbet’s expertise and market focus will be invaluable to call upon as EGBA continues its drive to set high industry standards and promote a safe and competitive online gambling environment in Europe. We look forward to working with our new colleagues.”
Founded in 2008, Superbet Group’s brands include Superbet, Napoleon Sports & Casino and Lucky Days. The group is also a member of the International Betting Integrity Association (IBIA).
Albert Simsensohn, Chief Operating Officer of Superbet Group, added: “This is an important chapter in our journey, as becoming members of EGBA demonstrates our commitment to nurture a sustainable growth for our company, while adhering to the highest standards of compliance across all our markets.
“We are prepared to work closely with EGBA, exchanging industry best practices and ensuring that our industry operates in a fair and properly regulated European environment.”
Last month, the EGBA commented on Finland’s online gambling legislation proposal to introduce a licensing system for gambling in the country, covering online casino and online sports betting and taking away the monopoly status of state-owned operator Veikkaus.
Haijer noted that the proposal is “heading in the right direction” but it needs “some fine-tuning”, spotlighting the proposed marketing restrictions and the proposed blanket ban on bonuses within the legislation.
