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SOFTSWISS launches Pink October initiatives for breast cancer awareness

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SOFTSWISS has launched its social initiative “A Minute Today, a Future Ahead” to raise awareness around breast cancer. 

The igaming supplier’s charitable campaign places emphasis on the importance of early detection and efficient prevention, as when an early diagnosis is made the five-year relative survival rate is 99%.

Detection can be supported through monthly breast self-exams and regular clinical breast checks. SOFTSWISS’ campaign will see the supplier offer each of its female employees reimbursements for all ultrasound and mammogram appointments they make across October and November. 

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, commented: “Health is a crucial value beyond everything. Here, at SOFTSWISS, we aim to help and support our employees’ well-being and health every day. 

“By promoting the Pink October initiative, we want to stress the importance of well-timed self-care and make this issue visible both within the igaming industry and beyond.”

The igaming solutions provider will also host an online webinar on mental health to provide insights for those affected by the disease. Female employees at SOFTSWISS will also participate in a charity race organised by the ‘Butterfly Support Mission’ movement. 

SOFTSWISS is supporting the Pink October initiative for a second year in a row, with the hopes of inspiring employees and their families to take timely action.

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