Kindred Group has revealed the share of revenue generated from ‘high-risk’ players reached 3.2% in Q3, an improvement on last year but higher than the second quarter of this year.
Kindred has been sharing information about its share of revenue made from harmful gambling since February 2021. This includes details about any improvements in player behaviour after the operator has intervened.
Data for the 90 days to 18 September shows 3.2% of all revenue came from customers classed as ‘high-risk’. This is lower than 3.3% in Q3 of last year but higher than 3% in Q2 this year.
In terms of the percentage of players whose behaviour improved after interventions from the company, this hit 87.3% in Q3, surpassing last year’s score of 86.7% as well as Q2’s 86.8% rate.
High-risk revenue still a challenge for Kindred
Reflecting on the data, Esther Scheepers, head of responsible gambling at Kindred, said there is still work to be done on addressing high-risk behaviour.
“The rise in high-risk revenue presents a challenge in Q3, which reinforces the need for further advancements in our behavioural harm detection and automated intervention systems,” Scheepers said.
“Looking ahead, we recognise this need as well as broaden our focus to ensure comprehensive coverage across more areas related to safer gambling. A key aspect of this future strategy is to build on the strengths, insights and knowledge gained from our proprietary detection system over the years.”
Scheepers also noted that Kindred is working on improving its detection system to better support at-risk players.
“The general awareness and knowledge around gambling disorder is increasing rapidly, as is the sophistication of technological support tools,” Scheepers said.
“We are currently upgrading our detection system with a new improved system. This will enable us to integrate more robust compliance features and optimise our overall approach to safer gambling.
“Additionally, we are exploring opportunities to expand and refine our research initiatives, particularly in areas shaped by current trends and emerging issues in consumer protection.”
Kindred looks to a new future with FDJ
The latest data comes as Kindred becomes part of the La Française des Jeux (FDJ) group. FDJ completed its €2.45bn acquisition of the company earlier this month.
Last week, Kindred published a preliminary trading update for Q3, reporting total group revenue of £294.5m (€354.6m/$382.4m), up 3.7% from the £283.9m accumulated in the same period last year. However, the figure was around 10% lower than the £327.6m generated in Q2.
FDJ has also released financial figures, revealing an 11.9% year-on-year increase in revenue for the year-to-date. Looking ahead, FDJ has high hopes for the remainder of the year. Including Kindred from 11 October, when the deal went through, full-year 2024 revenue is set to be around 16% higher year-on-year, with a recurring EBITDA margin of around 25%.
